Do some research to identify the best grass type for your climate and area. In North Texas we see a lot of burmuda grass but there are other alternatives. I have a burmuda lawn but my pecan trees are now producing too much shade and I'll have to move to a St. Augustine lawn.
Test your soil. Testing kits are available, or you can use litmus paper. Have your soil’s fertility tested by your state's cooperative extension service or a commercial soil-testing lab. there is a testing lab at Texas A&M. Visit your local nursery to determine your lawn’s needs.
Water thoroughly and only when needed, when the grass begins to wilt, the color dulls and footprints stay compressed. Time how long it takes for the water to penetrate four inches into the soil. Water only in early morning or evening. Because of our recent droughts, it is unlawful in many areas and truly wasteful to water between 10 am and 6 pm.
Sharpen your mower’s blades frequently to get a clean cut, and never mow when the grass is wet. Cut no more than 1/3 of the grass’s length at a time.
Aerate your soil to clear out thatch, the dead, undecayed material at the soil line. This material adds to a number of lawn problems.
Your soil's test results will indicate specific organic fertilizer recommendations. Although you can spread fertilizers by hand, you'll get more uniform coverage with a spreader.
Finally, use herbicides and pesticides responsibly.